Stop Under-charging for Work You're Already Great At.
Let's fix this at the:
In 5 days, you will extract your expertise, build your premium positioning, and walk away with everything you need to start charging what your knowledge is actually worth.
Monday April 28 at 12PM EST |
Limited Spots
Here is the truth nobody tells experienced professionals:
The consultant charging 10X what you charge right now is not more skilled than you.
They are not more experienced. They do not work harder.
The only difference?
They packaged their expertise into something visible. They priced based on value — not hours. They positioned themselves as THE authority — not just another option.
And because of that, premium clients find them first, pay without negotiating, and refer others exactly like themselves.
You have the expertise. You are missing the system.
That is what the 5-Day GP10XM Challenge builds — in 5 focused days, for $95.
That's exactly what this free training teaches you to do.
What's GP10XM Challenge?
The Get Paid 10X More Challenge is a 5-day intensive for proven professionals who are ready to stop undercharging and start being paid what their expertise is actually worth.
Every day has one focus. One deliverable. One step closer to premium positioning.
No theory or fluff. No 40-hour time commitment.
But he exact framework Dunni Goodman has used to reposition over 50 professionals.
This includes doctors, lawyers, coaches, consultants, and expert advisors — into premium authorities in their space.
Exactly What You Build, Day by Day:
DAY 1 — POSITION
Become impossible to ignore
Most professionals sound like everybody else. Today you fix that permanently.
Your Authority Positioning Statement: WHO you serve, WHAT transformation you deliver, WHY you and nobody else
Your Ideal Client Profile: crystal clear, no more chasing the wrong people
Your Competitive Differentiation Map: what separates you from every cheaper option in your market
You walk away knowing exactly who you are, who you serve, and why premium clients should choose you.
DAY 2 — PRICE
Charge what your expertise is actually worth
Hourly rates have a ceiling. Value-based pricing does not. Today you make the shift.
Your Premium Pricing Model: value-based, not time-based, built around the ROI you deliver
Your Pricing Calculator: how to justify 3X to 10X your current rates with confidence
Your Price Presentation Script: how to name your price without apology and without losing the client
You walk away with a new pricing model and the exact words to present it.
DAY 3 — PACKAGE
Turn your expertise into intellectual property
Everything you know is still locked in your head. Today it comes out — and becomes an asset.
Your Signature Framework: your 3 to 7 pillars extracted, documented, and named
Your Named Methodology: your unique IP that nobody else has because nobody else is you
Your Mini IP Outline: the structure of your 5 to 15 page authority asset, mapped and ready to build
You walk away with your framework extracted and your first authority asset outlined.
DAY 4 — PROSPECT
Attract premium clients instead of chasing them
The right positioning attracts. The right system converts. Today you build both.
Your Premium Client Acquisition System: how to find and attract Marcus instead of chasing him
Your Outreach Templates and Scripts: proven messages that open conversations without feeling salesy
Your Discovery Call Framework: how to qualify premium clients and close with confidence
Your Qualifying Questions: so you never waste time on clients who cannot afford you
You walk away with a complete system for finding, attracting, and converting premium clients.
DAY 5 — PERFORM
Build the machine that runs without you
Positioning without a plan is just information. Today you build the roadmap.
Your 90-Day Implementation Plan: exactly what to do in Month 1, Month 2, and Month 3
Your Delegation and Systems Blueprint: what to keep, what to hand off, and when to hire
Your Accountability Framework: how to stay on track and measure real progress
Your Next Steps to Scale: the clear path from where you are now to your first $60K year
You walk away with a complete 90-day roadmap you can execute starting tomorrow.
After 5 days, you walk away with:
A documented signature framework: your intellectual property, extracted and named
Premium positioning: clear differentiation that makes you impossible to compare to cheaper options
A value-based pricing model: built to support 3X to 10X your current rates
A Mini IP outline: your authority asset structured and ready to build
A complete client acquisition system: strategies, templates, and scripts ready to use
A 90-day implementation roadmap: your exact next steps, no guessing
You walk away with a complete 90-day roadmap you can execute starting tomorrow.
This challenge does not include:
The completed Mini IP or Authority Book — you get the outline and structure, not the finished document. That comes in the 10X Authority Builder program.
Direct coaching or feedback on your framework — this is a group challenge, not 1:1 mentoring
Done-for-you creation — you do the work, we give you the exact framework and tools to do it right
Ongoing support beyond 5 days — the challenge is intensive and focused. What comes next is your choice.
Help closing your first premium client — you get the system and the scripts. The execution is yours.
Why are we telling you this?
Because the right people for this challenge are self-directed professionals who are ready to do the work. If you want someone to do it for you, the 10X Authority Builder Concierge at $7,000 is a better fit.
But if you are ready to roll up your sleeves and build something real in 5 days — $95 is the best investment you will make this month.
This challenge is for you if:
You are a consultant, coach, lawyer, doctor, architect, or expert advisor with real results and proven expertise
You are employed in your profession and want to monetize your expertise independently
You earn a salary that does not reflect what your knowledge actually commands in the market
You are currently undercharging — and you know it
You have been meaning to "get your positioning right" for months or years but never had the structure to do it
You are willing to show up for 5 days and do focused work on your business
You are ready to stop explaining your value and start being chosen for it
This challenge is NOT for you if:
You are brand new with no clients and no proven expertise yet
You want someone to build it for you
You are looking for overnight results with zero effort
You are not willing to invest 5 focused days in your own business
Meet Dunni Goodman
Founder, 10X Authority System
Dunni spent 20 years being one of the most skilled people in his industry — and one of the most undercharging.
He ghostwrote and published over 200 books for more than 50 professionals. Doctors. Lawyers. Coaches. Consultants. Executives across the US, UK, and Canada.
And in every single one of them, he saw the same pattern. Brilliant professionals. Proven expertise. Real results. Invisible to the premium clients who would gladly pay 10X more for exactly what they offered.
The 10X Authority System was built from that discovery. It is the exact framework Dunni now teaches — extracted from 20 years of working inside the businesses of over 50 professionals.
He has observed exactly what separates the experts who charge premium prices from the ones who keep explaining their value to people who cannot afford them.
The Challenge Guarantee
Show up for all 5 days. Complete the daily deliverables. If by Day 5 you do not have your positioning statement, your signature framework, and your pricing model built — reach out and we will refund every dollar.
The guarantee has one condition: you have to do the work.
This is a challenge, not a spectator sport. Professionals who show up and do the work get results. That is what this guarantee protects.
Exactly what happens when you click the button below
You complete your secure $95 payment
You receive a welcome email within minutes with your login details and community access
You join the private WhatsApp group where all 5 days of the challenge happen
On Day 1, your first training and deliverable land directly in the group
You spend 60 to 90 focused minutes per day building your premium positioning system
By Day 5, you have a complete authority foundation ready to implement
There is nothing complicated. Nothing to figure out. Just show up and do the work.
Frequently Asked Questions
How much time does this take each day?
Plan for 60 to 90 focused minutes per day. The training is direct and the exercises are practical. This is not a marathon. It is a sprint.
I have been in business for years. Is this too basic for me?
If you are still undercharging, still explaining your value, and still losing clients to cheaper options. It is not too basic. It is exactly what you need. The professionals who get the most from this challenge are experienced people who have the skill but have never built the system around it.
What if I cannot attend live on a specific day?
Each day's training is available inside the community. You can complete the deliverable at your own pace within the challenge window.
What comes after the challenge?
After completing the challenge you will have your foundation built. For professionals who want to go deeper: writing their authority book, building advanced visibility, and moving into the $2,000 to $7,000 level of support [the 10X Authority Builder program is your natural next step. Details are shared on Day 5.]
Is $95 really all I pay?
Yes. $95 is the complete investment for the 5-day challenge. There are no hidden fees, no surprise upsells during the challenge, and no pressure to buy anything else.
You have been undercharging long enough.
You have the expertise. You have the results. You have the experience.
What you have been missing is the system that makes all of that visible — and positions you to charge what it is actually worth.
The Get Paid 10X More Challenge gives you that system in 5 days for $95.
Spots are limited to keep the quality of the challenge high. Once the cohort is full, registration closes.
📅 Starts Monday April 28 at 12PM EST
💰 $95 — One time. No hidden fees.
⏱ 60 to 90 minutes per day for 5 days
Backed by the Get Paid 10X More Guarantee. Do the work. Get the result. Or get your money back.
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