How to Stop Undercharging
As An Expert
Let's fix this at:
The 5-Day
Get Paid 10X
More Challenge.
(FREE CASE STUDY ADMISSION)
15 professionals get the full GP10XM Challenge for free. You keep the results. I keep the case study.
In 5 days, you will extract your expertise, build your premium positioning, and walk away with everything you need to start charging what your knowledge is actually worth.
Starting Monday, May 11th at 12PM EST | Limited Spots
I'm selecting 15 professionals to go through this challenge at no cost. Not as charity. As a deliberate case study. I need the documented results. You need the transformation. That is the exchange.
Here is the truth nobody tells experienced professionals:
The consultant charging 2X 3X or even 10X what you charge right now is not more skilled than you.
They are not more experienced. They do not work harder.
The only difference?
They packaged their expertise into something visible. They priced based on value, not hours. They positioned themselves as THE authority, not just another option.
And because of that, premium clients find them first, pay without negotiating, and refer others exactly like themselves.
You have the expertise. You are missing the system.
The 5-Day Challenge fixes that problem.
Your investment for this Case Study: $0
P.S.: The GP10XM Challenge sells publicly for $95.
As a case study participant your spot is fully covered.
In exchange for one thing only — an honest documented review of your results at the end of Day 5.
Exactly What You Build, Day by Day:
DAY 1 — POSITION
Become impossible to ignore
Most professionals sound like everybody else. Today you fix that permanently.
Your Authority Positioning Statement: WHO you serve, WHAT transformation you deliver, WHY you and nobody else
Your Ideal Client Profile: crystal clear, no more chasing the wrong people
Your Competitive Differentiation Map: what separates you from every cheaper option in your market
You walk away knowing exactly who you are, who you serve, and why premium clients should choose you.
DAY 2 — PRICE
Charge what your expertise is actually worth
Hourly rates have a ceiling. Value-based pricing does not. Today you make the shift.
Your Premium Pricing Model: value-based, not time-based, built around the ROI you deliver
Your Pricing Calculator: how to justify 3X to 10X your current rates with confidence
Your Price Presentation Script: how to name your price without apology and without losing the client
You walk away with a new pricing model and the exact words to present it.
DAY 3 — PACKAGE
Turn your expertise into intellectual property
Everything you know is still locked in your head. Today it comes out — and becomes an asset.
Your Signature Framework: your 3 to 7 pillars extracted, documented, and named
Your Named Methodology: your unique IP that nobody else has because nobody else is you
Your Mini IP Outline: the structure of your 5 to 15 page authority asset, mapped and ready to build
You walk away with your framework extracted and your first authority asset outlined.
DAY 4 — PROSPECT
Attract premium clients instead of chasing them
The right positioning attracts. The right system converts. Today you build both.
Your Premium Client Acquisition System: how to find and attract Marcus instead of chasing him
Your Outreach Templates and Scripts: proven messages that open conversations without feeling salesy
Your Discovery Call Framework: how to qualify premium clients and close with confidence
Your Qualifying Questions: so you never waste time on clients who cannot afford you
You walk away with a complete system for finding, attracting, and converting premium clients.
DAY 5 — PERFORM
Build the machine that runs without you
Positioning without a plan is just information. Today you build the roadmap.
Your 90-Day Implementation Plan: exactly what to do in Month 1, Month 2, and Month 3
Your Delegation and Systems Blueprint: what to keep, what to hand off, and when to hire
Your Accountability Framework: how to stay on track and measure real progress
Your Next Steps to Scale: the clear path from where you are now to your first $60K year
You walk away with a complete 90-day roadmap you can execute starting tomorrow.
After 5 days, you walk away with:
A documented signature framework: your intellectual property, extracted and named
Premium positioning: clear differentiation that makes you impossible to compare to cheaper options
A value-based pricing model: built to support 3X to 10X your current rates
A Mini IP outline: your authority asset structured and ready to build
A complete client acquisition system: strategies, templates, and scripts ready to use
A 90-day implementation roadmap: your exact next steps, no guessing
You walk away with a complete 90-day roadmap you can execute starting tomorrow.
This challenge does not include:
The completed Mini IP or Authority Book — you get the outline and structure, not the finished document. That comes in the 10X Authority Builder program.
Direct coaching or feedback on your framework — this is a group challenge, not 1:1 mentoring
Done-for-you creation — you do the work, we give you the exact framework and tools to do it right
Ongoing support beyond 5 days — the challenge is intensive and focused. What comes next is your choice.
Help closing your first premium client — you get the system and the scripts. The execution is yours.
Why are we telling you this?
Because the right people for this challenge are self-directed professionals who are ready to do the work.
If you want it done with you (DWY), the 10X Authority Builder Basic (starting at $2,000) is a recommended option and if you want it Done For You (DFY), the 10X Authority Builder Concierge at $7,000 is a better fit.
But if you are ready to roll up your sleeves and build something real in 5 days, this free GP10XM Challenge is the best investment you will make this month.
This challenge is for you if:
You are a doctor, lawyer, architect, consultant, or coach
You have 7 or more years of experience
You currently earn between $2,000 and $5,000 per month
You can commit to all 5 live sessions
You are willing to provide a documented honest review of your results
This challenge is NOT for you if:
You earn below $2,000 per month
You earn above $10,000 per month consistently
You have fewer than 7 years of experience
You cannot commit to showing up live for all 5 days
Applications are reviewed personally by Dunni Goodman.
You will receive a response within 48 hours.
Meet Dunni Goodman
Founder, 10X Authority System
Dunni spent 20 years being one of the most skilled people in his industry — and one of the most undercharging.
He ghostwrote and published over 200 books for more than 50 professionals. Doctors. Lawyers. Coaches. Consultants. Executives across the US, UK, and Canada.
And in every single one of them, he saw the same pattern. Brilliant professionals. Proven expertise. Real results. Invisible to the premium clients who would gladly pay 10X more for exactly what they offered.
The 10X Authority System was built from that discovery. It is the exact framework Dunni now teaches; extracted from 20 years of working inside the businesses of over 50 professionals.
He has observed exactly what separates the experts who charge premium prices from the ones who keep explaining their value to people who cannot afford them.
Your Commitment
What I ask in return is simple. Show up for all 5 days. Do the work. And provide an honest written review of your results at the end. That is the only exchange.
Frequently Asked Questions
Why is this free?
I'm running this cohort specifically to document real results from real professionals going through the system. You get the full programme at no cost. I get the case study. It is a fair exchange and nothing more.
How much time does this take each day?
Plan for 60 to 90 focused minutes per day. The training is direct and the exercises are practical. This is not a marathon. It is a sprint.
I have been in business for years. Is this too basic for me?
If you are still undercharging, still explaining your value, and still losing clients to cheaper options. It is not too basic. It is exactly what you need. The professionals who get the most from this challenge are experienced people who have the skill but have never built the system around it.
What if I cannot attend live on a specific day?
Because this challenge is free for the case studies purposes, we are sorry there wouldn't be a repeat, because others pay to attend the challenge.
What comes after the challenge?
After completing the challenge you will have your foundation built. For professionals who want to go deeper: writing their authority book, building advanced visibility, and moving into the $2,000 to $7,000 level of support [the 10X Authority Builder program is your natural next step. Details are shared on Day 5.]
©2026 10X Revolution.
All rights reserved.
Create Your Free Account