Free Live Training:
How to Charge
10X More for
Your Expertise
Without Working Harder.
The exact system that helps consultants, coaches, lawyers, doctors, and expert advisors stop being compared to cheaper options — and start being chosen as THE authority in their space.
Hosted by Dunni Goodman | 50+ Professionals Repositioned | 200+ Authority Books Published
100% Free | Live via Zoom
You are good at what you do.
Really good.
You have the experience. You have the results. You have clients who come back to you.
But here is what nobody tells you —
The consultant charging 10X what you charge right now is not more skilled than you.
They are not more experienced.
They do not work harder.
The only difference is this:
They documented their method. They gave it a name. They positioned themselves as THE authority — not just another option.
And because of that one difference:
→ Premium clients find them first
→ Nobody negotiates their fees
→ They are chosen for their reputation — not their price
That's exactly what this free training teaches you to do.
In this free 90-minute training, you will learn:
The Authority Ladder Framework: The exact 4-step system that moves you from invisible expert to recognized authority — and shows you which step you need to take right now.
How to extract your Signature Framework: Your expertise is already a system. You just have not named it yet. We will show you how to pull it out of your head and turn it into an authority asset that pre-qualifies premium clients before you ever speak to them.
The Premium Positioning Formula: How to rewrite the way you present yourself so premium clients immediately understand why you — and only you — are the right choice for their problem.
The 3 Authority Signals premium clients check before hiring anyone: Most professionals are missing at least 2 of these. We will show you what they are and exactly how to build them.
The 10X Pricing Method: Why charging by the hour is keeping you poor — and how to shift to value-based pricing that reflects what your expertise is actually worth.
Your exact next step: By the end of this training you will know precisely where you are on the Authority Ladder and the single most important move to make in the next 30 days.
This training is for you if:
You are a consultant, coach, lawyer, doctor, architect, or expert advisor with 10+ years of experience
Clients hire you — but still try to negotiate your fees down
You know you are worth more but cannot prove it in a way premium clients instantly understand
You have been thinking about writing a book or building a framework — but have not started yet
You want to attract premium clients who do not flinch at your prices
You are ready to stop being just another name on a list and become THE name people call first
This training is NOT for you if:
You are looking for a quick trick to make a few extra dollars this week
You are not willing to do the work of building real authority
You want to stay in the comfort zone of undercharging
Meet Dunni Goodman
In 1995, Dunni graduated as a civil engineer and never practiced a single day. He was ordained a full-time pastor. But he kept sharpening his creative talents — writing, building and figuring things out.
By 2020, he had ghostwritten and published over 200 books for more than 50 professionals: doctors, lawyers, coaches, consultants, and executives across the US, UK, Canada and Nigeria.
And in every single one of them, he saw the same pattern. Brilliant people. Proven expertise. Real results. But invisible to the premium clients who would gladly pay 10X more for exactly what they offered. Not because they lacked skill. Because nothing they knew was visible, packaged, or positioned as authority.
That discovery became the 10X Authority System — a framework that has helped professionals stop competing on price and start being chosen as the recognized expert in their space.
Dunni does not teach theory. He teaches the exact system he has built and tested across 200+ real professionals.
Exactly what we'll cover in this 90-minute training:
[0:00 – 15:00] — Why Brilliant Experts Stay Broke: The real reason skilled professionals keep losing clients to cheaper options. This is not about skill. It is about one thing most experts have never been taught.
[15:00 – 35:00] — The Authority Ladder Framework: The 4-step system that takes you from invisible expert to recognized authority. We map exactly where you are right now and what your next move is.
[35:00 – 55:00] — Your Signature Framework and Authority Asset: How to extract your unique methodology, give it a name, and turn it into a content-based authority asset that pre-sells premium clients before you ever get on a call.
[55:00 – 70:00] — Premium Positioning and 10X Pricing: How to reframe what you do so premium clients immediately understand your value — and how to price based on what you deliver, not the hours you work.
[70:00 – 90:00] — Your 90-Day Authority Plan: Your specific next step. A clear roadmap for the next 90 days based on exactly where you are on the Authority Ladder right now.
What professionals say after going through the 10X Authority System:
I had been consulting for 14 years and still felt like I was justifying my fees on every single call. After going through Dunni's framework, I raised my prices by 3X and closed my next client without a single objection.
Alex Olusegun
Founder and CEO. Alexwinnerman
I always knew I needed to write a book. I just never knew where to start. Dunni pulled my entire framework out of me in one session. What I thought would take years took 90 days.
Babara Vincent
CEO, Abis Beauty
The best investment I have made in my business in five years. I stopped competing on price the week after I went through this.
Tunde Smart
Business Expert, Icon Ltd.
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